Gaja Konič, our marketing specialist, speaks with Timeless Tech Advisor Matt Sahakian at SBC Summit Lisbon 2026 about operator expectations, gamification and the value of aggregation beyond game access.
Key Takeaways
-
Beyond the catalogue: Matt argues that an aggregator should help operators discover the potential of the content they offer.
-
Retention in focus: He identifies gamification as an important part of Timeless Tech’s value for operators competing in Brazil.
-
Complementary technology: Operators with their own platforms can still find value in an aggregator’s engagement tools.
Introduction
What should an operator expect from a Game Aggregator once the games are connected? In the next conversation in our Lisbon iGaming interview series, Gaja Konič speaks with Matt Sahakian, Timeless Tech Advisor, about the opportunities he sees in Brazil.
Matt discusses the importance of provider choice and the additional technology surrounding a game portfolio. His central argument is that aggregation should help operators understand what they can do with their content, with gamification playing a meaningful role in supporting player retention.
Watch the Full Interview with Matt Sahakian
Inside the Conversation
Matt describes operators who connect to an aggregator for content and then discover additional engagement technology. Even when a business runs its own platform, he sees opportunities for gamification to complement that setup. In his view, these capabilities can help operators differentiate their offering in a competitive market.
Asked how certified aggregation can translate into operator value, Matt broadens the discussion to helping businesses explore the potential of games and discover new opportunities. For background on the company’s work in the country, read our announcement of Timeless Tech’s aggregator certification for Brazil.
Conclusion
Matt’s perspective suggests that an aggregator’s commercial value lies partly in what operators can build around its content. Provider choice matters, while the tools supporting engagement deserve attention alongside it. For more on the distinction between activity and lasting engagement, explore our article on iGaming tournaments and long-term loyalty.
Our conversations with Gaja continue throughout the Lisbon series. The FAQs below recap Matt’s key points.
FAQ
1. Who is Matt Sahakian?
Matt Sahakian is a Timeless Tech Advisor. In this interview, he shares his perspective on aggregation and operator value in Brazil.
2. Who interviews Matt Sahakian?
Gaja Konič, Timeless Tech’s marketing specialist, hosts the conversation at SBC Summit Lisbon 2026.
3. Which iGaming market does the interview focus on?
The discussion focuses on Brazil, particularly operator expectations and the opportunities Matt sees for aggregation and gamification.
4. What do operators expect from a Game Aggregator, according to Matt?
Matt highlights provider choice and additional tools that help operators make more of their content offering.
5. Why does Matt emphasise gamification?
He sees gamification as a way to support retention and help operators differentiate themselves in a competitive market.
6. Can operators with their own platforms benefit from aggregator technology?
Yes. Matt describes operators who initially connect for games and then discover engagement tools that can complement their existing platforms.
7. Is a broad game catalogue enough to create operator value?
In Matt’s view, an aggregator should also help operators explore the potential of those games and identify additional opportunities.
8. How does Matt describe Timeless Tech’s added value?
He points to its gamification technology and the role it can play alongside content distribution.
9. Does the interview provide measured retention results?
No. Matt discusses gamification’s potential contribution to retention without presenting quantified results or a specific operator case study.
10. Where can I watch Matt Sahakian’s interview?
Watch Gaja’s conversation with Matt in the embedded video above.
