Powered by purpose. Fueled by passion.
At Timeless Tech, we believe iGaming is not only about platforms and aggregation — it’s about creating meaningful connections. This September, we are proud to unveil Timeless Passion, a new initiative that goes beyond gaming and brings our values to life through sports, culture, and community.
What Is Timeless Passion?
Timeless Passion is a purpose-driven project by Timeless Tech that celebrates grassroots sports and empowers local communities. The first edition, Timeless Passion – Cricket Edition, launches in Sri Lanka on September 1, 2025.
Cricket in Sri Lanka is more than just a sport. It’s a cultural heartbeat, uniting over 4 million players and 25,000+ amateur teams across the country. With Timeless Passion, we want to recognize and support the teams who play with dedication, teamwork, and love for the game.
The #TimelessPassionChallenge
At the core of this project is a national contest: the #TimelessPassionChallenge. Amateur cricket teams and players across Sri Lanka are invited to:
- Record a short video showing their passion for cricket.
- Share it on Instagram, TikTok, or Facebook.
- Tag @timelesspassion_sports and use #TimelessPassionChallenge.
The most passionate and creative entry — judged on energy, originality, and social engagement — will win a prize of 700,000 LKR (€2,000). The award, presented in Sri Lanka, will help the team purchase new jerseys, cricket gear, or equipment to continue their journey in style.
Why Cricket, Why Sri Lanka?
Choosing cricket in Sri Lanka was no coincidence. Cricket is the country’s number one sport and reflects the same values that drive us at Timeless Tech: teamwork, resilience, and the pursuit of excellence.
By supporting amateur cricket, we are making a tangible impact at the grassroots level while also building an authentic bridge between technology, sport, and community.
See you in Colombo!
This September, Timeless Tech will also be present at SiGMA South Asia 2025 in Colombo. The event gives us the perfect opportunity to launch Timeless Passion directly in Sri Lanka while engaging with global iGaming professionals.
The Link to iGaming: BetExchange
Some might ask: What does a cricket challenge in Sri Lanka have in common with iGaming?
The answer lies in BetExchange, our innovative peer-to-peer betting platform.In BetExchange, competition thrives community-to-community — players bet against each other, while operators enjoy a risk-free, scalable model.
In Timeless Passion, that same competitive and inclusive spirit comes alive beyond digital — through sport, teamwork, and collective energy.
Both projects share the same DNA: passion, fairness, and community at the center.
Global Vision
While the first edition of Timeless Passion focuses on cricket in Sri Lanka, this is just the beginning. Future editions will expand to new countries and embrace other sports such as football, rugby, and basketball — building a global movement where passion meets purpose.
Conclusion
Timeless Passion is more than a campaign. It is our commitment to bring the values of iGaming innovation into the real world: resilience, teamwork, and passion.
From BetExchange to Timeless Passion, Timeless Tech continues to demonstrate that technology and people are inseparable. We don’t just power platforms — we power communities, opportunities, and dreams.
FAQ About Timeless Passion
What is Timeless Passion?
Timeless Passion is a CSR initiative by Timeless Tech that connects technology with community impact. The first edition supports amateur cricket in Sri Lanka through the #TimelessPassionChallenge.
Who can participate in the #TimelessPassionChallenge?
Any amateur cricket team or player in Sri Lanka can join by posting a short video on Instagram, TikTok, or Facebook, tagging @timelesspassion_sports and using #TimelessPassionChallenge.
What is the prize?
The winning team will receive 700,000 LKR (≈ €2,000) to buy new jerseys, gear, or equipment, awarded during a live ceremony in Sri Lanka in December 2025.
How is Timeless Passion connected to iGaming?
The project mirrors the values of BetExchange, Timeless Tech’s peer-to-peer betting platform. Both initiatives put community, fairness, and competition at the center — one in digital gaming, the other in grassroots sports.
Why did Timeless Tech choose Sri Lanka and cricket?
Sri Lanka has over 4 million players and 25,000 amateur teams, making cricket the perfect sport to highlight teamwork, resilience, and passion — values we share at Timeless Tech.
Will there be future editions of Timeless Passion?
Yes. Timeless Passion is designed to scale globally, with future editions supporting different sports such as football, rugby, or basketball in other regions.
Is Timeless Passion a separate company?
No. Timeless Passion is a social impact initiative by Timeless Tech, not a separate entity. It strengthens our brand by showing we care about communities as much as we care about technology.
