In the fast-paced world of iGaming, CreedRoomz has become a prominent player in the live casino segment, offering tailored solutions for operators and players. As a leading live casino provider, CreedRoomz focuses on offering high-quality, engaging games that resonate with players, particularly in emerging markets like LATAM. With the growing demand for live dealer games in Brazil and beyond, Varduhi Papyan, Head of Account Management, plays a key role in fostering strong partnerships, ensuring seamless integration, and expanding the company's presence across the LATAM region.
In this exclusive interview, Varduhi shares valuable insights into how CreedRoomz approaches the iGaming landscape, particularly in LATAM markets, the role of game aggregators like Timeless Tech in their strategy, and how the company is positioning itself for further growth. Varduhi’s leadership in account management and operational agility are key drivers of CreedRoomz’s expansion and success.
Interview
Varduhi, your role as Head of Account Management at CreedRoomz places you at the forefront of client relationships. How do you ensure that the unique preferences and regulatory requirements of LATAM players are met, especially in markets like Brazil?
At CreedRoomz, we recognize that LATAM is not a monolithic market — each country, and even individual regions, come with distinct player behaviors, cultural nuances, and regulatory frameworks. Take Brazil, for instance – it's a market exploding with growth potential, but it also demands a profound grasp of local gaming preferences and evolving compliance standards. Our approach to partnerships is founded on deep, long-term collaboration. We develop bespoke 2-3 year plans with our partners, committing our resources and expertise to truly align with their objectives. Their ambition becomes our ambition, driving shared growth and innovation. As the Head of Account Management, my approach is deeply collaborative. I work hand-in-hand with our local partners and our innovative internal product teams. This synergy allows us to meticulously adapt our offerings to perfectly match each market's specific needs. This means everything from localizing game interfaces and integrating native-speaking dealers to crafting promotional mechanics that truly resonate with player expectations. Just as crucial is our commitment to maintaining open and constant communication with our clients. This keeps us not just abreast, but ahead of regulatory changes, ensuring our solutions are always perfectly aligned with the latest compliance standards. Our dedicated legal teams work to be ahead of the curve in dynamic regulations and provide insight to our partners. Ultimately, our mission is clear: we're not just delivering a product; we're crafting a player-centric experience that cultivates deep trust and lasting engagement.
Given your extensive experience in the iGaming industry, how do you see the integration of live casino solutions enhancing the overall player experience in LATAM online casinos?
Live casino has become an essential component of the modern iGaming ecosystem, particularly in LATAM where players value entertainment, interaction, and authenticity. At CreedRoomz, our live casino offering is meticulously crafted to deliver precisely that excitement through truly immersive environments, the presence of highly professional dealers, and a diverse game portfolio that beautifully caters to both traditional favorites and emerging preferences.
For LATAM audiences, this means going far beyond a simple user interface translation. It's about meticulously curating a localized experience that genuinely resonates. This includes integrating culturally relevant themes, fostering real-time engagement in native languages, and much more. Also, we believe in the boundless potential of game innovation. Our approach is to experiment directly with key partners, involving them from concept to creation, ensuring every new game perfectly addresses player demands.
The integration of CreedRoomz’s live casino into LATAM operators’ platforms significantly boosts player retention and conversion by offering a premium, localized experience that stands out in a competitive landscape.
CreedRoomz has been actively participating in industry events such as SBC Summit Latinoamérica and Peru Gaming Show. How do these events influence your strategies for expanding CreedRoomz's presence in the LATAM market?
Industry events like SiGMA Americas, SBC Summit Rio, and SAGSE LatAm are invaluable touchpoints for CreedRoomz. They provide us with direct access to emerging trends, regulatory updates, and—most importantly—face-to-face interactions with our partners, operators, and potential clients. These events fuel our LATAM strategy by allowing us to listen, learn, and adapt. They help us validate our roadmap, gather feedback on our product performance, and forge partnerships that are rooted in trust and mutual understanding. The insights we gain translate directly into tailored solutions, refined marketing strategies, and product enhancements that align with the unique dynamics of each LATAM market. Ultimately, our participation in these events strengthens our commitment to being a proactive, responsive, and regionally aware provider.
Frequently Asked Questions (FAQ)
What is CreedRoomz’s approach to game localization for LATAM markets?
CreedRoomz focuses on cultural adaptation, offering games in multiple languages, including Portuguese and Spanish, and tailoring dealer interactions to resonate with LATAM players.
How does CreedRoomz ensure compliance with LATAM regulations?
The company works closely with local authorities to obtain necessary certifications, such as the recent certification for Brazil, and adheres to regional gaming standards.
What are some of the most popular live casino games in LATAM?
Games like Richie Wheel, Richie Fruits Roulette, and traditional classics such as Blackjack and Baccarat have gained significant popularity in the region.
How does the partnership with Timeless Tech benefit LATAM operators?
The integration provides operators with access to a diverse range of high-quality live casino games, enhancing their offerings and player engagement.
What future developments can LATAM operators expect from CreedRoomz?
CreedRoomz plans to introduce new game formats, expand language options, and continue to innovate to meet the evolving preferences of LATAM players.
How does CreedRoomz support operators in Brazil?
The company offers localized content, including Portuguese-language dealers, and provides dedicated support to ensure smooth operations for Brazilian operators.
What are the benefits of attending events like SAGSE LatAm for CreedRoomz?
These events provide opportunities to showcase new products, network with industry professionals, and strengthen relationships with existing and potential LATAM partners.
How does CreedRoomz plan to expand its presence in other LATAM countries?
The company is exploring opportunities in additional LATAM markets by obtaining necessary certifications and tailoring its offerings to meet local preferences.
