In this exclusive interview, we speak with Francisco Bravo, LATAM Sales Director at TVBET, about the rapidly expanding iGaming market in Latin America. As a leading provider of live casino content, TVBET has witnessed firsthand the region’s unique player preferences, regulatory shifts, and emerging trends. Francisco shares valuable insights into what makes Latin America a prime market for live games, the evolving needs of operators, and the cultural factors that influence player behavior. Discover how TVBET is tailoring its offerings to the diverse LATAM market and how their collaboration with Timeless Tech is shaping the future of iGaming in the region.
Market Insights & Regional Focus
1. What makes Latin America a unique and exciting market for live casino content?
Latin America has always had a strong betting DNA — players here are passionate, socially driven, and deeply connected to sports wagering. What makes the region truly exciting for live casino content is that cultural love for competition and fast-paced action.
At TVBET, we’ve seen that our dynamic games resonate perfectly with LATAM audiences. The pace, the excitement, the familiar structure of betting slips — it all mirrors the thrill of sports betting, but with a fresh layer of entertainment and variety.
It’s not just about gambling — it’s about the experience. And that’s where live games really shine in this market.
2. Brazil is on everyone's radar right now — what trends are you observing in player behavior and operator needs in this rapidly evolving market?
Brazil is definitely the market to watch right now. Players here are passionate and value-packed — they gravitate toward high-RTP games, strong multipliers, and immersive experiences. Live casino titles like roulette and interactive game shows like KENO are gaining real traction, especially those that echo the excitement of sports betting, which still dominates the scene.
From the operator side, the big shift is regulatory. With Brazil’s new licensing deadline set for December 2024, compliance is no longer optional. Add to that the recent inclusion of esports betting and stricter enforcement — and it’s clear: the market’s opening wide, but only for those who are ready to play by the rules.
3. How does Brazil compare to other LATAM countries like Argentina, Peru, Chile, and Puerto Rico in terms of market maturity and player preferences?
Brazil stands out as Latin America's most dynamic iGaming market, characterized by a large, mobile-savvy population and a strong sports betting culture. The recent implementation of a federal regulatory framework has further solidified its position, attracting significant international operator interest.
In contrast, Argentina's iGaming landscape is fragmented due to its province-by-province regulatory approach. While Buenos Aires has made notable progress in licensing online gambling, the lack of a unified national framework presents challenges for operators seeking nationwide reach.
Peru has emerged as a promising market, with the introduction of new online gambling regulations in 2023. The country's streamlined licensing process and favorable tax environment have made it an attractive destination for operators. Player interest is growing, particularly in casino games, indicating strong market potential.
Chile's iGaming market in 2025 is characterized by a strong demand for online gambling, with an estimated 900 platforms operating without local regulation, generating approximately $150 million annually from Chilean players. Despite this, the country's legislative efforts to regulate online gambling have stalled, with a bill introduced in 2022 still under Senate review.
Puerto Rico, as a U.S. territory, follows a different regulatory path, aligning more closely with U.S. standards. This alignment offers a unique entry point into the broader U.S. market but also comes with its own set of regulatory considerations.
In summary, while Brazil leads in market size and regulatory advancement, each of these Latin American markets presents unique opportunities and challenges. Operators should tailor their strategies to the specific regulatory environments and player preferences of each country to effectively capitalize on the region's diverse iGaming landscape.
4. Are you seeing more interest in crypto-friendly casino platforms in LATAM, or does FIAT currency still dominate when it comes to live betting?
In Latin America, traditional fiat currencies remain the dominant method for live betting transactions. However, there's a growing interest in cryptocurrency-friendly platforms, particularly in countries like Argentina and Brazil. This trend is driven by economic factors such as inflation and banking instability, prompting players to seek alternatives like Bitcoin for online gambling.
Overall, while cryptocurrencies are gaining traction, especially among tech-savvy users, fiat currencies and local payment methods continue to dominate the live betting landscape in Latin America.
5. Which TVBET games are currently performing best in Latin America, and why do you think they stand out?
In Latin America, our top-performing TVBET titles are Keno, WheelBet, and Lucky 6 — and it’s no surprise why.
These games tap into formats that are already familiar to players across the region, echoing the style of traditional lotteries and number-based draws. That sense of recognition builds instant trust and engagement.
What really makes them stand out, though, is how we’ve reimagined the experience:
- Fast-paced betting rounds
- Bright, engaging design
- Full mobile adaptability — essential for LATAM’s mobile-first audience
Players can place multiple bets in one session, enjoy live-streamed draws, and feel the thrill of real-time wins — all in a format they already love. That blend of familiarity and modern presentation is exactly what keeps these games at the top.
6. Are you tailoring any game features or presentation styles specifically for LATAM players?
Absolutely — we’re actively tailoring our products to better resonate with Latin American audiences.
Our games are fully available in both Spanish and Portuguese, making them accessible and comfortable for players across the region. But we go beyond just language — we also adapt the presentation style and game themes to reflect local tastes and preferences.
One great example is Fast Keno, a game specifically designed with Brazil in mind. It features vibrant visuals, quick-paced draws, and a dynamic format that matches the energy and style of Brazilian players. Localization isn’t just a feature — it’s part of our strategy for building long-term player connection.
7. TVBET offers a variety of live games such as Poker, Blackjack, and Keno. How do these games align with the preferences of LATAM players compared to more traditional formats?
Absolutely — TVBET's live games like Poker, Blackjack, and Keno are a natural fit for Latin American players, thanks to their blend of familiarity, fast-paced action, and mobile-first design.
Cultural Alignment: Latin American players have a strong affinity for games that mirror traditional formats. For instance, Keno resonates deeply in Brazil, where it parallels the popular "Jogo do Bicho," a traditional lottery game. This familiarity fosters immediate engagement.
Dynamic Gameplay: TVBET's games are designed for quick, continuous play. With rounds every few minutes, players experience constant excitement, akin to live sports betting—a favorite pastime in the region.
Mobile Optimization: Given the high smartphone penetration in Latin America, TVBET ensures all games are fully responsive and optimized for mobile devices, allowing seamless play anytime, anywhere.
Diverse Betting Options: Players can place multiple bets per round, including side bets and accumulators, enhancing the strategic element and catering to the region's love for complex wagering.
8. How would you describe your collaboration with Timeless Tech so far?
Our collaboration with Timeless Tech has been highly productive and strategically valuable. Your robust game aggregation platform and deep understanding of the Latin American market have significantly enhanced our distribution capabilities in the region. Together, we've been able to deliver localized, engaging content that resonates with players, driving growth and strengthening our presence in key markets like Brazil and Argentina.
9. What are the key benefits for TVBET when partnering with a game aggregator like Timeless Tech?
Partnering with a game aggregator like Timeless Tech offers TVBET several strategic advantages:
- Expanded Reach: Timeless Tech provides access to a broad network of operators across Latin America and beyond, allowing our games to reach new audiences faster and more efficiently.
- Seamless Integration: Your flexible platform ensures smooth onboarding of TVBET titles, minimizing technical friction and accelerating time-to-market.
- Scalable Growth: Aggregation simplifies scaling across multiple jurisdictions, letting us focus on product innovation while they handle backend complexities.
In short, the partnership helps us deliver live games smarter, faster, and with stronger local impact.
10. Looking ahead, how do you see the live betting and live game segment growing across LATAM in the next few years?
The live games segment in LATAM is set for strong growth, driven by mobile-first player behavior, rising trust in licensed platforms, and a cultural affinity for real-time, social betting experiences.
As markets like Brazil and Peru implement clearer regulations, players are increasingly drawn to interactive formats like live Keno, Roulette, and game shows, which offer both excitement and familiarity.
The key opportunity lies in localized, mobile-optimized live content with fast rounds, flexible betting, and support for local languages and payment systems like Pix. Operators who deliver that will thrive in this rapidly evolving region.
11. Are there any upcoming game launches, partnerships, or regional expansions you can share with our audience?
At the moment, we’re not planning to launch new games in TVBET — instead, we’re fully focused on enhancing and fine-tuning our existing live game portfolio, which continues to perform strongly across the region.
Meanwhile, we’re expanding our offerings in other verticals — including a rich selection of Roulette with multiplier games in El Casino, and a catalog of over 100 casino games such as slots, crash games, and instant games available through BetOnGames. All are accessible via the same TVBET API integration.
LATAM remains a key growth area for us, and our efforts are concentrated on deeper localization, stronger integrations, and overall product excellence tailored to regional player needs.
As for partnerships — yes, there are a few exciting collaborations in the pipeline, but we’ll keep those under wraps… for now
12. What’s the most surprising thing you've learned about LATAM players since joining the iGaming world?
What really surprised me is how open LATAM players are to new game formats — as long as the mechanics are clear and the experience is fast-paced, they’re ready to try something fresh.
Unlike some regions where players stick to the “classics,” here they’re curious, adaptable, and love discovering games that bring both excitement and quick results.
13. If you could swap roles for one day and be a live game presenter at TVBET — which game would you host and why?
If I could step into the studio for a day, I’d 100% choose to host Poker — no doubt about it.
It’s my favorite game at TVBET because it’s a timeless classic, now brought to life in a fresh, live-streamed format. There’s something truly captivating about the mix of strategy, suspense, and player reactions — even in a fast-paced version like ours.
14. What's one thing about LATAM players that you think global companies often overlook — but really shouldn't?
One thing global companies often overlook is how personal and community-driven the LATAM gaming experience is.
It’s not just about the product — it’s about how you speak to the player. Players in this region value direct, warm communication (often through WhatsApp or Instagram, not just email), fast and responsive support, and a sense that the brand is genuinely present — not just translated.
If you treat LATAM like “just another market,” you’ll miss the mark. But if you localize with care and show up like a partner, not a stranger — that’s where real loyalty begins.
FAQ
- What makes the LATAM market unique for live casino content?
The LATAM market is unique due to its strong passion for betting and sports. The fast-paced, competitive nature of the region's players aligns perfectly with the dynamic games offered by TVBET, especially in markets like Brazil.
- How is Brazil's regulatory landscape impacting the iGaming market?
Brazil is a key focus for operators as the country moves toward regulatory clarity. TVBET is adapting by ensuring compliance with local laws and creating localized content to cater to the growing demand for sports betting and live casino games.
- How does TVBET tailor its games for the LATAM audience?
TVBET tailors its games by offering them in Spanish and Portuguese and ensuring the themes, visuals, and pace match local preferences. Games like Fast Keno are designed with Brazil in mind, offering a dynamic experience that resonates with Brazilian players.
- What are the top-performing TVBET games in LATAM and why?
TVBET’s best-performing games in LATAM include Keno, WheelBet, and Lucky 6, which are popular due to their fast-paced betting rounds, bright designs, and mobile-friendly formats.
- How does the partnership with Timeless Tech benefit TVBET?
The partnership with Timeless Tech enables TVBET to expand its reach across Latin America. Timeless Tech’s robust game aggregation platform allows TVBET to distribute its content more efficiently while maintaining a localized and engaging experience.
