Discover how Timeless Tech is navigating growth in LATAM, with insights from COO Nicola. Learn about strategy, market entry, tech innovation, and what's ahead in 2025.
Introduction: Navigating New Frontiers with Purpose and Precision
As the online gambling landscape evolves globally, few regions are commanding as much attention as Latin America. With its vast and diverse markets, LATAM presents both significant opportunities and complex challenges. At the heart of this movement stands Timeless Tech, a company rapidly carving out its position as a technology powerhouse in the gambling ecosystem.
To delve deeper into their recent performance and ambitions, we sat down with Nicola, the company's Chief Operating Officer. In this candid interview, she shares the story behind the company’s impressive Q1 2025, its strategic expansion into Brazil, and what’s next for Timeless Tech as it doubles down on Latin America.
Interview with Nicola, COO of Timeless Tech
1. Q1 saw a surge in player activity and GGR. What key factors fueled this positive start?
The organic growth we recorded in Q1 2025 follows two main paths. First, continued expansion in markets where we’ve historically had a presence. Second, entry into new regions—particularly South America—where we’ve focused our efforts since Q1 2024. This dual approach has allowed us to leverage the strength of our established partnerships while exploring promising opportunities in emerging markets. In regions where we have a legacy, growth is driven by deepening collaboration with our partners, aligning closely on retention strategies, and delivering an enhanced player experience through coordinated efforts with operators and game providers. This synergy translates into higher player engagement and increased revenues, as all parties are aligned towards sustainable growth. Essentially, the surge in Q1 reflects the successful combination of strategic geographic expansion, deep partnership collaboration, technological innovation, and an agile operational mindset—all underpinned by a team passionate about the future of the industry. We see this as just the beginning of our journey toward establishing Timeless Tech as a trusted and visionary leader in the global gambling ecosystem.
2. Brazil was a major step for Timeless Tech this quarter. What did it take to get there, and why was it such a priority?
Brazil has been—and continues to be—a major challenge, not just for us but for anyone in this industry. Our decision to operate in the country, now under a new regulatory framework, was guided by two key considerations: First, to ensure business continuity for our partners, with whom we began working over 18 months ago and who have since secured licenses. Second, we wanted to establish a presence in what is now the flagship LatAm market. Getting to this point required significant effort: from establishing a local legal entity to certifying our platform. The regulatory and especially fiscal landscape remains complex and difficult to navigate, presenting a major challenge across the entire value chain. Operators, in particular, are facing a tough balancing act: operational and financial costs have increased sharply, while marketing budgets remain essentially unchanged. Achieving sustainable growth in such a climate demands both resilience and adaptability.
3. How has your visibility in LATAM evolved, and what’s driving more interest in your services?
I’d almost turn this question over to industry insiders! From our side, we feel like we’re still at the beginning of our journey. What’s helped us gain traction is our decision to invest time and resources into understanding the region before launching operations. We attended events and workshops, built personal relationships that later turned into business partnerships, and tailored our solutions specifically for the LatAm market. We’re growing because we’ve created a genuine sense of teamwork with both partners and providers, and we’ve built a network of skilled professionals who know the gambling industry—not just the numbers, but the culture, habits, and nuances of each market. Our edge lies in being more than just a tech partner: we bring strategic marketing insight, a data-driven approach, and a high degree of flexibility. That combination, we believe, is the magic formula.
4. Why did you prioritize team expansion in Q1?
Team growth was a natural consequence of the business expansion we experienced. Maintaining high service standards and staying aligned with the fast-changing tech and regulatory landscape requires a strong, agile team. That’s why we’ve been evolving our internal structure, preparing to establish an operational presence in South America. Our goal is to remain ahead of the curve, both in terms of quality and innovation.
5. With LATAM as a focus, where are you looking to expand next?
For the remainder of 2025 and into 2026, our focus will remain firmly on LatAm. We want to consolidate our presence in the South American countries we’re already active in and lay the groundwork to launch in two additional markets. That said, we remain open to new opportunities—if, along the way, we identify markets with strong potential and shared ambitions with our business partners, we’ll be ready to rise to the occasion.
6. How do you choose which game providers to integrate?
Our content integration decisions are based on a combination of factors, including the breadth and quality of the portfolio, its relevance to target markets, technical integration efficiency, platform compatibility and feature support, reliability, security, partner reputation, regulatory compliance, and the quality of support offered. When combined with our tech stack and methodology, this approach translates into key benefits for our partners by offering a vast and diversified game library that appeals to a wide range of players as well as commercial advantages and lower costs thanks to aggregated volumes and streamlined processes.
7. What’s the vision behind the upcoming Client Area?
Operators and platforms today must manage an overwhelming amount of information to maintain operational efficiency. Without the right support, this becomes unsustainable. Our new Client Area is our response to this challenge. It’s designed with automation and AI tools at its core, providing our clients with intuitive, on-demand access to the data they need—quickly and reliably. Think of it as your personal assistant: supporting your marketing team, casino managers, and IT staff. It simplifies workflows, centralizes knowledge, and ensures you always have the right answer at your fingertips.
8. Any features or releases on the horizon you can tease?
There’s a lot happening behind the scenes… but we’re keeping most of it under wraps for now. Let’s just say we like to deliver first and talk later. So yes—we’re building. But we’re not spilling the details just yet.
9. What are your priorities for the rest of 2025?
Our focus for the second half of 2025 is twofold: on one hand, consolidating everything we’ve built so far—especially in South American markets where we’re already active—and on the other, structuring ourselves for the next stages of sustainable growth. Concretely, our priorities for the coming months include strengthening operations in key markets such as Brazil, Argentina, and Peru; launching in new Latin American markets we’ve already identified for the end of the year; continuing to invest in our technical infrastructure and support systems; and expanding our local teams by nurturing internal talent and creating new opportunities on the ground. But beyond strategy and operations, there’s one element we consider essential: the ability to build meaningful relationships. We’re growing because of the trust of our partners and because we’ve built a network of professionals—both internally and externally—who truly understand this industry, not just from a numbers perspective, but in terms of culture, behavior, and regional context. Being recognized as a technology partner that can read market data, interpret trends, engage with our partners’ marketing teams, and turn insights into action—that’s what sets us apart. And that’s exactly where we’ll continue to focus our efforts: becoming a trusted, forward-thinking, and human partner in the gambling industry across LATAM—and beyond.
Conclusion: Building the Future, One Market at a Time
Timeless Tech’s LATAM journey is far from over—it’s just getting started. With a grounded yet ambitious approach, the company is actively investing in people, platforms, and partnerships that foster sustainable success. Nicola’s insights underscore a deep understanding of the market’s nuances, a commitment to regulatory integrity, and a genuine human-centered strategy.
As 2025 unfolds, Timeless Tech aims not only to grow its footprint but also to set a benchmark for operational excellence and meaningful collaboration in the global gambling industry. With Nicola at the helm of operations, the company is well-positioned to continue navigating complexity with confidence.
Frequently Asked Questions (FAQ)
1. What is Timeless Tech’s main strategy for expanding in LATAM?
Timeless Tech is focusing on both strengthening existing partnerships in legacy markets and entering new, high-potential regions like Brazil, Argentina, and Peru. Their strategy includes local team growth, regulatory compliance, and a customized, market-specific approach.
2. Why is Brazil such a critical market for Timeless Tech?
Brazil represents the flagship market in Latin America under its new regulatory framework. The country’s size and potential make it a top priority, despite its complex legal and fiscal environment.
3. How does Timeless Tech maintain its edge against competitors?
The company offers more than just tech solutions—it brings strategic marketing insights, data-driven tools, and a collaborative, partner-first culture. This holistic support helps partners navigate challenges while boosting growth.
4. What is the new Client Area, and how does it help clients?
The Client Area is a centralized, AI-powered platform that simplifies data access and operational workflows. It's like having a smart assistant for marketing, IT, and casino teams—designed to make decision-making faster and more efficient.
5. Is Timeless Tech planning to enter other global markets beyond LATAM?
While the focus remains on LATAM for now, the company is open to opportunities in other promising regions, provided there’s strong alignment with their values and partner needs.
6. How does Timeless Tech choose its game providers?
The selection process considers content quality, technical compatibility, market relevance, support standards, and compliance. This ensures partners benefit from a robust, flexible, and cost-effective game library.
